IDRIS, Rutgers University (Web + UX + Educational Strategy)

Higher Education Digital Platform Design

Client Type: University / Academic Organization
Project Type: Website Design, Development & Digital Strategy
The Challenge
​The Institute for Data, Research and Innovation Science (IDRIS) needed a clear, accessible digital platform to present academic and research-related content to multiple audiences. The existing content was complex and needed stronger organization, improved usability, and a more user-centered structure to support visibility and engagement.
My Role
  • Led website strategy and content organization planning
  • Designed and developed an accessible, user-centered website/digital platform
  • Structured content and navigation to improve clarity and ease of use
  • Applied UX and information architecture principles to support multiple user needs
  • Ensured accessibility alignment (WCAG 2.1) and inclusive design practices
  • Collaborated with stakeholders to align the platform with institutional goals
Approach
​I began by reviewing the site content and identifying how different audiences would use the platform (students, faculty, researchers, partners, or public visitors). From there, I developed a clearer content structure and navigation approach that made key information easier to find and understand. The platform was designed with accessibility and usability in mind, balancing institutional needs with a more intuitive user experience.
Visit IDRIS Website

Website & Platform Design

TOOL KIT
WEBSITE REDESIGN & VISUAL IDENTITY BRANDING
USER EXPERIENCE OPTIMIZATION
CMS CONFIGURATION & MIGRATION
SEO & ANALYTICS INTEGRATION
TECHNICAL DEVELOPMENT & SECURITY

SOLUTION
We delivered a clean, responsive redesign grounded in IDRIS’s mission and values. We simplified the information architecture, optimized the users experience, introduced clear calls-to-action for partnership opportunities, and built in accessibility features (WCAG & 508 compliance). We also integrated Google Analytics dashboards so the IDRIS team can monitor user behavior and website performance.
​

Testimonial

Victoria and her team completely transformed not just an old website but created a user experience. The team is always professional and responsive, and has helped to increase web traffic since the relaunch.
​
Dr. Fay Cobb Payton, PhD 
IDRIS Executive Director
Project Impact

The final platform improved content clarity, navigation, and user experience while supporting the client’s educational and communication goals. The project delivered an accessible, mission-aligned digital presence designed for long-term growth and ongoing audience engagement.