IDRIS, Rutgers University 

Higher Education Content & Digital Platform Strategy

Client: Rutgers University 
Project Type: Website Design, Development & Digital Strategy
The Challenge
​The Institute for Data, Research and Innovation Science (IDRIS) needed a clear, accessible digital platform to present academic and research-related content to multiple audiences. The existing content was complex and needed stronger organization, improved usability, and a more user-centered structure to support visibility and engagement.
My Role
  • Led content strategy and information architecture planning for the digital platform
  • Organized complex academic and research content around the needs of students, faculty, researchers, partners, and public audiences
  • Restructured navigation and content pathways to improve clarity, findability, and ease of use
  • Applied accessibility and inclusive design principles to support a broad range of users
  • Collaborated with institutional stakeholders to align content, platform structure, and audience needs with IDRIS’s goals
  • Led implementation of the redesigned platform, translating the content strategy and information architecture into the final digital experience
Approach
​I began by reviewing the site content and identifying how different audiences would use the platform (students, faculty, researchers, partners, or public visitors). From there, I developed a clearer content structure and navigation approach that made key information easier to find and understand. The platform was designed with accessibility and usability in mind, balancing institutional needs with a more intuitive user experience.
Visit IDRIS Website

Content Strategy & Digital Experience

Methods & Skills
Content strategy
Information architecture
Accessibility and inclusive design
Stakeholder collaboration
Audience-centered content organization
Digital platform planning
Analytics-informed improvement
Solution
We reorganized IDRIS’s academic and research content around its mission, audiences, and communication goals. The new structure made complex information easier to navigate, improved accessibility, and created clearer pathways for students, faculty, researchers, and external partners. Analytics were also integrated to support ongoing evaluation of audience behavior and content performance.
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Testimonial

Victoria and her team completely transformed not just an old website but created a user experience. The team is always professional and responsive, and has helped to increase web traffic since the relaunch.
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Dr. Fay Cobb Payton, PhD 
IDRIS Executive Director
Project Impact

The final platform improved content clarity, navigation, and user experience while supporting the client’s educational and communication goals. The project delivered an accessible, mission-aligned digital presence designed for long-term growth and ongoing audience engagement.